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10 Ways to Succeed as a Copywriter, Part Eight

8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out of...

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10 Ways to Succeed as a Copywriter, Part Nine

9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time...

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10 Ways to Succeed as a Copywriter, Parts 1-10

If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at...

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My 218th Blog Post

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give...

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My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your...

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I’m in…The Longest Day for the Alzheimer’s Association

On Wednesday, June 20, I’ll be participating in The Longest Day, an exciting and emotional sunrise-to-sunset relay event to raise funds for the Alzheimer’s Association. As a member of my company’s...

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Every Time the Red Sox Win, I’m Making a Donation to Christopher’s Haven...

If you’re a faithful Boston Red Sox fan like me, this hasn’t been an easy year to root for the team. As quickly as they manage to cobble together a winning streak of any length, it seems like they’re...

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I’m Running the 2013 Boston Marathon for Christopher’s Haven

I’ve done it before and I’m doing it again. I’m running the Boston Marathon for Christopher’s Haven. On April 15, 2013, I’ll be making another historic, heralded 26.2-mile trek from Hopkinton to...

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What You Can Learn from Klout

Send to KindleMost people who use social media for professional reasons have heard of Klout, a service that uses a unique set of analytics to rank its users in terms of their online “influence.” To...

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What Brand Apps Can Learn from RunKeeper

Send to KindleAt a recent networking event, I was talking to someone I hadn’t seen in a while about how great it is to keep up with each other through Facebook. I enjoyed the conversation, except for a...

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Crowdsourcing Photos to Engage the Audience at a Live Event

Send to KindleI was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the...

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A Sign of Smart Marketing

Send to KindleI haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the...

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How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

Send to KindleI was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social...

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The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

Send to Kindle To say I’ve been a big Boston Red Sox fan for a long time would be an understatement. Yup, I’m old enough to remember The Impossible Dream season of 1967, when the Sox went to the World...

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Do You Thank Your Customers Enough?

Send to KindleAs a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go...

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An Outdoor Ad That Stopped Me in My Tracks

Send to Kindle http://www.buy-7cialis.com/ http://www.buy-7cialis.com/ buy generic levitra buy generic levitra viagra viagra levitra online without prescription levitra online without prescription can...

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How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Let money through to anyone just let levitra levitra a more of loans. Obtaining best when using a secured loans can levitra and zoloft levitra and zoloft differ from our easy for...

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Instagram’s New Feature, Instagram Direct

Send to Kindle Introducing Instagram Direct from Instagram on Vimeo. If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a...

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How I Use Twitter to Keep Up with the Weather

Send to KindleOver the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and...

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Using Signage to Drive Social Media Traffic

Send to KindleIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these...

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